I Switched to Video Voicemails 3 Months Ago — Here’s My Actual Conversion Data
Pro
A few people asked me to post the full numbers after I mentioned this in another thread, so here it is properly. For the past 90 days I’ve been tracking every voicemail I leave — traditional audio vs. video through Dubb — and logging whether I got a callback within 48 hours.
Traditional voicemail: 312 left, 41 callbacks within 48 hours — 13.1% callback rate.
Video voicemail: 187 left, 52 callbacks within 48 hours — 27.8% callback rate.
The video group was selective — mainly circle prospecting and contacts I hadn’t spoken to in 90+ days. Of those 52 callbacks, 11 became active conversations and 3 are now clients. I’ve expanded it significantly since. Ask me anything on the workflow.
Verified
Those numbers are impressive but I want to push back a little. You said you used video selectively for circle prospecting and lapsed contacts — those are already higher-quality prospect types. Is it possible the 2x callback rate is partly selection bias rather than the medium itself? Genuinely asking before I pitch this to my team as a system change.
Pro
That’s a completely fair critique and I was thinking the same thing when I looked at the numbers. Within my traditional voicemail group, I also had circle prospecting contacts — their callback rate was 16% vs. the overall 13%. Still meaningfully below the 28% for video, so there does seem to be a real medium effect beyond prospect quality. My working theory: video feels personal and harder to dismiss. But I’d love for others to run a cleaner test than I did.
Broker
Ran a similar experiment about a year ago and saw comparable direction — not as dramatic but consistent. One critical thing: personalization is not optional. Generic “Hey [Name], checking in on the market” videos performed only slightly better than audio. When I referenced something specific — the house two doors down, a price correction in their zip — the callback rate jumped significantly. A truly personalized video to 20-30 targeted people is probably one of the best uses of an afternoon. A semi-personalized blast to 200 people probably isn’t worth the effort.